Intercom design system

What font does Intercom use?

Intercom’s website uses Saans for headings and body text. Saans is not on Google Fonts; the closest free match is Figtree.

Intercom colour palette

Intercom’s home page is light (#FFFFFF background, #111111 text) and uses #111111 for its main actions. Its palette: #FFFFFF, #FAF9F6, #111111, #F1EEE9, #0007CB, #000000.

• #FFFFFF
  45.5% · backgrounds
• #FAF9F6
  36% · backgrounds
• #111111
  6.6% · text
• #F1EEE9
  6.5% · backgrounds
• #0007CB
  4.7% · drawings
• #000000
  0.4% · text
• #E1E2E5
  0.3% · backgrounds
• #DEDBD6
  hairlines and grid lines
• #D3CEC6
  small marks
• #FF5600
  small marks

Type scale

Each size the page sets text in, with its weight and line height. Intercom’s largest type is 80px at weight 400.

Spacing and shape

Spacing sits on a 4px grid: 4px, 8px, 12px, 16px, 20px, 24px, 32px, 36px, 40px, 48px, 56px, 64px.

Corner radii: 4px, 6px, 8px, pill. 1 shadow level measured.

What makes Intercom look like Intercom

Almost entirely neutral: 95% of the page is painted in #FFFFFF and #FAF9F6.

#0007CB is an accent: 4.7% of the page, used for drawings and small fills such as buttons. Don't fill large areas with it.

#FF5600 is an accent: under 0.1% of the page, as small fills such as buttons and badges. Keep it to small areas.

The largest type (80px Saans) is regular weight, not bold (400), tracked to -0.03em.

Intercom DESIGN.md for Claude Code, Cursor and Lovable

A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Intercom’s design never does.

Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Intercom’s product, so use your own name, words and images.

Download Intercom DESIGN.md · View it as text

As CSS variables

The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Intercom’s name, logo, words and images are theirs.

@import url("https://fonts.googleapis.com/css2?family=Figtree:wght@400;500&display=swap");
@import url("https://fonts.googleapis.com/css2?family=JetBrains+Mono:wght@400;500&display=swap");
@import url("https://fonts.googleapis.com/css2?family=Source+Serif+4:wght@300&display=swap");

:root {
  --color-background: #FFFFFF; /* Background */
  --color-surface: #F1EEE9; /* Surface */
  --color-text: #111111; /* Text */
  --color-border: #D3CEC6; /* Border */
  --color-action: #111111; /* Action */
  --color-on-action: #FFFFFF; /* On action */
  --color-warning: #FF5600; /* Warning */
  --color-faf9f6: #FAF9F6; /* 36% of the page, as fills */
  --color-0007cb: #0007CB; /* 4.7% of the page, as drawings */
  --color-e1e2e5: #E1E2E5; /* 0.3% of the page, as fills */
  --font-body: "Saans", "Figtree", sans-serif; /* Saans on the site; Figtree renders */
  --font-code: "SaansMono", "JetBrains Mono", monospace; /* SaansMono on the site; JetBrains Mono renders */
  --font-interface: "Serrif", "Source Serif 4", serif; /* Serrif on the site; Source Serif 4 renders */
  --type-display-large: 80px; /* Display Large, weight 400 */
  --type-display-large-leading: 80px;
  --type-display-large-tracking: -0.03em;
  --type-display-medium: 54px; /* Display Medium, weight 400 */
  --type-display-medium-leading: 54px;
  --type-display-medium-tracking: -0.03em;
  --type-display-small: 40px; /* Display Small, weight 300 */
  --type-display-small-leading: 40px;
  --type-display-small-tracking: -0.03em;
  --type-headline-large: 28px; /* Headline Large, weight 400 */
  --type-headline-large-leading: 28px;
  --type-headline-large-tracking: -0.034em;
  --type-headline-small: 24px; /* Headline Small, weight 400 */
  --type-headline-small-leading: 24px;
  --type-headline-small-tracking: -0.02em;
  --type-title: 20px; /* Title, weight 400 */
  --type-title-leading: 24px;
  --type-title-tracking: -0.01em;
  --type-body-large: 16px; /* Body Large, weight 300 */
  --type-body-large-leading: 22.4px;
  --type-body-large-tracking: -0.01em;
  --type-body-small: 14px; /* Body Small, weight 400 */
  --type-body-small-leading: 17.5px;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 20px;
  --space-6: 24px;
  --space-8: 32px;
  --space-9: 36px;
  --space-10: 40px;
  --space-12: 48px;
  --space-14: 56px;
  --space-16: 64px;
  --space-20: 80px;
  --space-24: 96px;
  --space-25: 100px;
  --space-28: 112px;
  --radius-sm: 4px;
  --radius-md: 6px;
  --radius-lg: 8px;
  --radius-full: 9999px;
}

How this was measured

PikSpec’s scanner read the intercom.com home page in Chrome at 1440px wide on 14 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.

Intercom is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Intercom.

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