Mailchimp design system

What font does Mailchimp use?

Mailchimp’s website uses Means for headings and Graphik for body text. Means is not on Google Fonts; the closest free match is Source Serif 4; Graphik is not on Google Fonts; the closest free match is Inter Tight.

Mailchimp colour palette

Mailchimp’s home page is light (#FFFFFF background, #000000 text) and uses #231E15 for its main actions. Its palette: #FFFFFF, #F5F5F5, #231E15, #E7B75F, #39352C, #241C15.

• #FFFFFF
  60.3% · backgrounds
• #F5F5F5
  16.4% · backgrounds
• #231E15
  12.3% · backgrounds, text
• #E7B75F
  8.2% · backgrounds
• #39352C
  0.8% · backgrounds
• #241C15
  0.7% · backgrounds
• #000000
  0.6% · text
• #FFE01B
  0.6% · backgrounds, text
• #004E56
  0.1% · text
• #BCBAB6
  hairlines and grid lines

Type scale

Each size the page sets text in, with its weight and line height. Mailchimp’s largest type is 64px at weight 400.

Spacing and shape

Spacing steps the page leans on: 4px, 8px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 52px, 56px, 60px.

Corner radii: 1px, 2px, 3px, 4px, 8px, 10px, 14px, pill. 13 shadow levels measured.

What makes Mailchimp look like Mailchimp

Almost entirely neutral: 91% of the page is painted in #FFFFFF and #F5F5F5; #E7B75F (8.2%) fills whole sections.

#FFE01B is an accent: 0.6% of the page, as small fills such as buttons and badges. Keep it to small areas.

#004E56 is an accent: 0.1% of the page, used for text only. Don't fill large areas with it.

The largest type (64px Means Web) is regular weight, not bold (400), tracked to -0.019em.

Mailchimp DESIGN.md for Claude Code, Cursor and Lovable

A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Mailchimp’s design never does.

Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Mailchimp’s product, so use your own name, words and images.

Download Mailchimp DESIGN.md · View it as text

As CSS variables

The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Mailchimp’s name, logo, words and images are theirs.

@import url("https://fonts.googleapis.com/css2?family=Inter+Tight:wght@200;400;500;600;700&display=swap");
@import url("https://fonts.googleapis.com/css2?family=Source+Serif+4:wght@400&display=swap");

:root {
  --color-background: #FFFFFF; /* Background */
  --color-surface: #DEDEDE; /* Surface */
  --color-text: #000000; /* Text */
  --color-text-muted: #575757; /* Text muted */
  --color-border: #DEDEDE; /* Border */
  --color-action: #231E15; /* Action */
  --color-on-action: #FFFFFF; /* On action */
  --color-link: #004E56; /* Link */
  --color-positive: #007C89; /* Positive */
  --color-warning: #FFE01B; /* Warning */
  --color-f5f5f5: #F5F5F5; /* 16.4% of the page, as fills */
  --color-e7b75f: #E7B75F; /* 8.2% of the page, as fills */
  --color-39352c: #39352C; /* 0.8% of the page, as fills */
  --color-241c15: #241C15; /* 0.7% of the page, as fills */
  --font-body: "Graphik Web", "Inter Tight", sans-serif; /* Graphik Web on the site; Inter Tight renders */
  --font-display: "Means Web", "Source Serif 4", serif; /* Means Web on the site; Source Serif 4 renders */
  --font-interface: "Arial", sans-serif; /* Arial */
  --type-display-large: 64px; /* Display Large, weight 400 */
  --type-display-large-leading: 76.8px;
  --type-display-large-tracking: -0.019em;
  --type-display-medium: 48px; /* Display Medium, weight 400 */
  --type-display-medium-leading: 48px;
  --type-display-medium-tracking: -0.021em;
  --type-display-small: 40px; /* Display Small, weight 400 */
  --type-display-small-leading: 40px;
  --type-display-small-tracking: -0.012em;
  --type-headline: 32px; /* Headline, weight 400 */
  --type-headline-leading: normal;
  --type-title-large: 23px; /* Title Large, weight 400 */
  --type-title-large-leading: 30px;
  --type-title-small: 20px; /* Title Small, weight 400 */
  --type-title-small-leading: 32px;
  --type-body-large: 16px; /* Body Large, weight 400 */
  --type-body-large-leading: 21.6px;
  --type-body-medium: 15px; /* Body Medium, weight 500 */
  --type-body-medium-leading: normal;
  --type-body-small: 14px; /* Body Small, weight 400 */
  --type-body-small-leading: 21px;
  --type-label-large: 13px; /* Label Large, weight 400 */
  --type-label-large-leading: 17.55px;
  --type-label-medium: 12px; /* Label Medium, weight 200 */
  --type-label-medium-leading: 18px;
  --type-label-small: 11px; /* Label Small, weight 400 */
  --type-label-small-leading: 16px;
  --space-4: 4px;
  --space-8: 8px;
  --space-12: 12px;
  --space-16: 16px;
  --space-20: 20px;
  --space-24: 24px;
  --space-32: 32px;
  --space-40: 40px;
  --space-48: 48px;
  --space-52: 52px;
  --space-56: 56px;
  --space-60: 60px;
  --space-64: 64px;
  --space-68: 68px;
  --space-72: 72px;

How this was measured

PikSpec’s scanner read the mailchimp.com home page in Chrome at 1440px wide on 14 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.

Mailchimp is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Mailchimp.

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