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Measured design system

Loom design system

The fonts, colours, type scale, spacing and corner radii of loom.com, measured from its home page with PikSpec.

In short: Loom’s website uses Charlie Display for headings and Charlie Text for body text. Charlie Display is not on Google Fonts; the closest free match is Archivo; Charlie Text is not on Google Fonts; the closest free match is Figtree. Loom’s home page is light (#FFFFFF background, #292A2E text) and uses #1868DB for its main actions. Its palette: #FFFFFF, #1868DB, #101214, #E9F2FE, #292A2E, #000000.

Updated

What font does Loom use?

Loom’s website uses Charlie Display for headings and Charlie Text for body text. Charlie Display is not on Google Fonts; the closest free match is Archivo; Charlie Text is not on Google Fonts; the closest free match is Figtree.

FontUsed forWeightsFree to use?
Charlie TextBody400, 500, 600, 700Licensed. Free match: Figtree
Atlassian SansInterface400, 653Licensed. Free match: Figtree
Charlie DisplayDisplay700Licensed. Free match: Archivo

Loom colour palette

Loom’s home page is light (#FFFFFF background, #292A2E text) and uses #1868DB for its main actions. Its palette: #FFFFFF, #1868DB, #101214, #E9F2FE, #292A2E, #000000.

  • #FFFFFF
    35.8% · backgrounds
  • #1868DB
    13% · backgrounds
  • #101214
    12.4% · backgrounds, text
  • #E9F2FE
    11.6% · backgrounds
  • #292A2E
    7.4% · backgrounds
  • #000000
    4.6% · backgrounds
  • #1F1F21
    4.4% · backgrounds
  • #212121
    4.4% · backgrounds
  • #1558BC
    1.9% · backgrounds
  • #EED7FC
    1.3% · backgrounds

Type scale

Each size the page sets text in, with its weight and line height. Loom’s largest type is 63.27px at weight 700.

StyleSizeWeightLine heightFont
Display Large63.27px70065.104pxCharlie Display
Display Small44.15px70050.4678pxCharlie Display
Headline Large32.5px70041.3725pxCharlie Display
Headline Medium26.65px40040.6205pxCharlie Text
Headline Small25.27px70033.6839pxCharlie Display
Title Large18.62px40030.6722pxCharlie Text
Title Small18px70027pxCharlie Text
Body Large16px40024pxCharlie Text
Body Medium15.62px40026.7648pxCharlie Text

Spacing and shape

Spacing steps the page leans on: 8px, 12px, 16px, 20px, 24px, 32px, 36px, 40px, 48px, 56px, 64px, 80px.

Corner radii: 1px, 2px, 3px, 6px, 8px, 9px, 12px, pill. 11 shadow levels measured.

What makes Loom look like Loom

Mostly neutral: 84% of the page is #FFFFFF and #101214 and other neutrals; #1868DB (13%) fills whole sections.

#1558BC is an accent: 1.9% of the page, as small fills such as buttons and badges. Keep it to small areas.

#EB9100 is an accent: 0.6% of the page, used for drawings only. Don't fill large areas with it.

The largest type (63.27px Charlie Display) is bold (700).

Loom DESIGN.md for Claude Code, Cursor and Lovable

A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Loom’s design never does.

Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Loom’s product, so use your own name, words and images.

Download Loom DESIGN.md · View it as text

As CSS variables

The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Loom’s name, logo, words and images are theirs.

@import url("https://fonts.googleapis.com/css2?family=Figtree:wght@400;500;600;700&display=swap");
@import url("https://fonts.googleapis.com/css2?family=Archivo:wght@700&display=swap");

:root {
  --color-background: #FFFFFF; /* Background */
  --color-surface: #E9F2FE; /* Surface */
  --color-text: #292A2E; /* Text */
  --color-text-muted: #8C8F97; /* Text muted */
  --color-border: #D8D8D8; /* Border */
  --color-action: #1868DB; /* Action */
  --color-on-action: #FFFFFF; /* On action */
  --color-link: #1868DB; /* Link */
  --color-positive: #82B536; /* Positive */
  --color-negative: #FF613D; /* Negative */
  --color-warning: #FFAB00; /* Warning */
  --color-101214: #101214; /* 12.4% of the page, as fills */
  --color-000000: #000000; /* 4.6% of the page, as fills */
  --color-1f1f21: #1F1F21; /* 4.4% of the page, as fills */
  --color-212121: #212121; /* 4.4% of the page, as fills */
  --color-1558bc: #1558BC; /* 1.9% of the page, as fills */
  --color-eed7fc: #EED7FC; /* 1.3% of the page, as fills */
  --color-fff5d4: #FFF5D4; /* 0.6% of the page, as fills */
  --color-f8eefe: #F8EEFE; /* 0.6% of the page, as fills */
  --color-efffd6: #EFFFD6; /* 0.6% of the page, as fills */
  --color-eb9100: #EB9100; /* 0.6% of the page, as drawings */
  --font-body: "Charlie Text", "Figtree", sans-serif; /* Charlie Text on the site; Figtree renders */
  --font-interface: "Atlassian Sans", "Figtree", sans-serif; /* Atlassian Sans on the site; Figtree renders */
  --font-display: "Charlie Display", "Archivo", sans-serif; /* Charlie Display on the site; Archivo renders */
  --type-display-large: 63.27px; /* Display Large, weight 700 */
  --type-display-large-leading: 65.104px;
  --type-display-small: 44.15px; /* Display Small, weight 700 */
  --type-display-small-leading: 50.4678px;
  --type-headline-large: 32.5px; /* Headline Large, weight 700 */
  --type-headline-large-leading: 41.3725px;
  --type-headline-medium: 26.65px; /* Headline Medium, weight 400 */
  --type-headline-medium-leading: 40.6205px;
  --type-headline-small: 25.27px; /* Headline Small, weight 700 */
  --type-headline-small-leading: 33.6839px;
  --type-title-large: 18.62px; /* Title Large, weight 400 */
  --type-title-large-leading: 30.6722px;
  --type-title-small: 18px; /* Title Small, weight 700 */
  --type-title-small-leading: 27px;
  --type-body-large: 16px; /* Body Large, weight 400 */
  --type-body-large-leading: 24px;
  --type-body-medium: 15.62px; /* Body Medium, weight 400 */
  --type-body-medium-leading: 26.7648px;
  --type-body-small: 14px; /* Body Small, weight 653 */
  --type-body-small-leading: 18px;
  --type-label: 12.62px; /* Label, weight 400 */
  --type-label-leading: 18.3554px;
  --space-8: 8px;
  --space-12: 12px;
  --space-16: 16px;
  --space-20: 20px;
  --space-24: 24px;
  --space-32: 32px;
  --space-36: 36px;
  --space-40: 40px;
  --space-48: 48px;
  --space-56: 56px;
  --space-64: 64px;
  --space-80: 80px;
  --radius-xs: 1px;

How this was measured

PikSpec’s scanner read the loom.com home page in Chrome at 1440px wide on 14 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.

Loom is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Loom.

Similar light designs: Airbnb · Airtable · Allbirds · Anthropic · Apple · Arc

Questions

What font does Loom use?

Loom’s website uses Charlie Display for headings and Charlie Text for body text. Charlie Display is not on Google Fonts; the closest free match is Archivo; Charlie Text is not on Google Fonts; the closest free match is Figtree.

What are Loom’s brand colors?

Loom’s home page is light (#FFFFFF background, #292A2E text) and uses #1868DB for its main actions. Its palette: #FFFFFF, #1868DB, #101214, #E9F2FE, #292A2E, #000000.

Is there a DESIGN.md for Loom?

Yes: download it from this page (/design-systems/loom/DESIGN.md). It is measured from loom.com with PikSpec, with licensed fonts replaced by free matches, and works with Claude Code, Cursor, Codex, Lovable and v0.

How can I build a website in Loom’s style?

Use the values on this page as design tokens, swap any licensed font for its free match, and use your own name, words and images. PikSpec’s Build with AI turns a capture like this into a prompt and starter project for Lovable, Claude, v0, Cursor or Claude Code.

Is this Loom’s official design system?

No. It is measured from the rendered loom.com home page on 14 October 2026 and is not affiliated with or endorsed by Loom. Names and roles are inferred; the values are what the page displayed.

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