What font does Gumroad use?
Gumroad’s website uses ABC Favorit for headings and body text. ABC Favorit is not on Google Fonts; the closest free match is Figtree.
| Font | Used for | Weights | Free to use? |
|---|---|---|---|
| ABC Favorit | Body | 400, 500, 700 | Licensed. Free match: Figtree |
| Arial | Interface | 400 | Yes, a system font |
Gumroad colour palette
Gumroad’s home page is light (#F4F4F0 background, #000000 text) and uses #000000 for its main actions. Its palette: #FFFFFF, #F4F4F0, #000000, #FFC900, #F1F333, #DC341E.
Type scale
Each size the page sets text in, with its weight and line height. Gumroad’s largest type is 192px at weight 500.
| Style | Size | Weight | Line height | Font |
|---|---|---|---|---|
| Display 1 | 192px | 500 | 172.8px | ABC Favorit |
| Display 2 | 96px | 400 | 96px | ABC Favorit |
| Display 3 | 72px | 500 | 72px | ABC Favorit |
| Display 4 | 48px | 400 | 60px | ABC Favorit |
| Display 5 | 36px | 400 | 40px | ABC Favorit |
| Headline Large | 30px | 400 | 36px | ABC Favorit |
| Headline Small | 24px | 400 | 32px | ABC Favorit |
| Title Large | 20px | 500 | 32.5px | ABC Favorit |
| Title Small | 18px | 400 | 28px | ABC Favorit |
Spacing and shape
Spacing sits on a 4px grid: 4px, 8px, 12px, 16px, 24px, 32px, 36px, 40px, 48px, 56px, 64px, 80px.
Corner radii: 4px, 6px, 16px, 24px, pill. No shadows measured: the design is flat.
What makes Gumroad look like Gumroad
Almost entirely neutral: 98% of the page is painted in #FFFFFF and #F4F4F0; #FFC900 (1.4%) fills whole sections.
#F1F333 is an accent: 0.1% of the page, as small fills such as buttons and badges. Keep it to small areas.
#DC341E is an accent: 0.1% of the page, as small fills such as buttons and badges. Keep it to small areas.
The largest type (192px ABC Favorit) is medium weight, not bold (500), tracked to -0.002em.
Gumroad DESIGN.md for Claude Code, Cursor and Lovable
A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Gumroad’s design never does.
Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Gumroad’s product, so use your own name, words and images.
As CSS variables
The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Gumroad’s name, logo, words and images are theirs.
@import url("https://fonts.googleapis.com/css2?family=Figtree:wght@400;500;700&display=swap");
:root {
--color-background: #F4F4F0; /* Background */
--color-surface: #FFFFFF; /* Surface */
--color-text: #000000; /* Text */
--color-text-muted: #242423; /* Text muted */
--color-border: #D1D5DC; /* Border */
--color-action: #000000; /* Action */
--color-on-action: #FFFFFF; /* On action */
--color-negative: #DC341E; /* Negative */
--color-warning: #FFC900; /* Warning */
--font-body: "ABC Favorit", "Figtree", sans-serif; /* ABC Favorit on the site; Figtree renders */
--font-interface: "Arial", sans-serif; /* Arial */
--type-display-1: 192px; /* Display 1, weight 500 */
--type-display-1-leading: 172.8px;
--type-display-1-tracking: -0.002em;
--type-display-2: 96px; /* Display 2, weight 400 */
--type-display-2-leading: 96px;
--type-display-2-tracking: -0.004em;
--type-display-3: 72px; /* Display 3, weight 500 */
--type-display-3-leading: 72px;
--type-display-3-tracking: -0.006em;
--type-display-4: 48px; /* Display 4, weight 400 */
--type-display-4-leading: 60px;
--type-display-4-tracking: -0.008em;
--type-display-5: 36px; /* Display 5, weight 400 */
--type-display-5-leading: 40px;
--type-display-5-tracking: -0.011em;
--type-headline-large: 30px; /* Headline Large, weight 400 */
--type-headline-large-leading: 36px;
--type-headline-large-tracking: -0.013em;
--type-headline-small: 24px; /* Headline Small, weight 400 */
--type-headline-small-leading: 32px;
--type-headline-small-tracking: -0.017em;
--type-title-large: 20px; /* Title Large, weight 500 */
--type-title-large-leading: 32.5px;
--type-title-large-tracking: -0.02em;
--type-title-small: 18px; /* Title Small, weight 400 */
--type-title-small-leading: 28px;
--type-title-small-tracking: -0.022em;
--type-body-large: 16px; /* Body Large, weight 400 */
--type-body-large-leading: 26px;
--type-body-large-tracking: -0.025em;
--type-body-small: 14px; /* Body Small, weight 400 */
--type-body-small-leading: 20px;
--type-body-small-tracking: -0.029em;
--space-1: 4px;
--space-2: 8px;
--space-3: 12px;
--space-4: 16px;
--space-6: 24px;
--space-8: 32px;
--space-9: 36px;
--space-10: 40px;
--space-12: 48px;
--space-14: 56px;
--space-16: 64px;
--space-20: 80px;
--space-24: 96px;
--space-32: 128px;
--space-36: 144px;How this was measured
PikSpec’s scanner read the gumroad.com home page in Chrome at 1440px wide on 15 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.
Gumroad is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Gumroad.
Similar light designs: Airbnb · Airtable · Allbirds · Anthropic · Apple · Arc
Questions
What font does Gumroad use?
Gumroad’s website uses ABC Favorit for headings and body text. ABC Favorit is not on Google Fonts; the closest free match is Figtree.
What are Gumroad’s brand colors?
Gumroad’s home page is light (#F4F4F0 background, #000000 text) and uses #000000 for its main actions. Its palette: #FFFFFF, #F4F4F0, #000000, #FFC900, #F1F333, #DC341E.
Is there a DESIGN.md for Gumroad?
Yes: download it from this page (/design-systems/gumroad/DESIGN.md). It is measured from gumroad.com with PikSpec, with licensed fonts replaced by free matches, and works with Claude Code, Cursor, Codex, Lovable and v0.
How can I build a website in Gumroad’s style?
Use the values on this page as design tokens, swap any licensed font for its free match, and use your own name, words and images. PikSpec’s Build with AI turns a capture like this into a prompt and starter project for Lovable, Claude, v0, Cursor or Claude Code.
Is this Gumroad’s official design system?
No. It is measured from the rendered gumroad.com home page on 15 October 2026 and is not affiliated with or endorsed by Gumroad. Names and roles are inferred; the values are what the page displayed.
Contact PikSpec
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