Booking.com design system

What font does Booking.com use?

Booking.com’s website uses Avenir Next for headings and the system interface font for body text. Avenir Next is not on Google Fonts; the closest free match is Jost; The system interface font is each visitor's own (San Francisco on Apple devices, Segoe UI on Windows), so nothing loads.

Booking.com colour palette

Booking.com’s home page is light (#FFFFFF background, #1A1A1A text). Its palette: #FFFFFF, #F5F5F5, #000000, #1A1A1A, #003B95, #595959.

• #FFFFFF
  86% · backgrounds
• #F5F5F5
  5.3% · backgrounds
• #000000
  3.6% · backgrounds
• #1A1A1A
  2.8% · text
• #003B95
  1.1% · backgrounds
• #595959
  0.8% · text
• #FFB700
  0.1% · backgrounds
• #006CE4
  0.1% · text
• #E7E7E7
  0.1% · backgrounds, lines
• #008234
  Positive

Type scale

Each size the page sets text in, with its weight and line height. Booking.com’s largest type is 48px at weight 700.

Spacing and shape

Spacing sits on a 4px grid: 4px, 8px, 12px, 16px, 24px, 32px, 36px, 48px.

Corner radii: 4px, 8px, 16px, pill. 1 shadow level measured.

What makes Booking.com look like Booking.com

Almost entirely neutral: 99% of the page is painted in #FFFFFF and #F5F5F5.

#003B95 is an accent: 1.1% of the page, as small fills such as buttons and badges. Keep it to small areas.

#FFB700 is an accent: 0.1% of the page, as small fills such as buttons and badges. Keep it to small areas.

The largest type (48px Avenir Next) is bold (700).

Booking.com DESIGN.md for Claude Code, Cursor and Lovable

A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Booking.com’s design never does.

Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Booking.com’s product, so use your own name, words and images.

Download Booking.com DESIGN.md · View it as text

As CSS variables

The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Booking.com’s name, logo, words and images are theirs.

@import url("https://fonts.googleapis.com/css2?family=Jost:wght@400;700&display=swap");

:root {
  --color-background: #FFFFFF; /* Background */
  --color-surface: #E7E7E7; /* Surface */
  --color-text: #1A1A1A; /* Text */
  --color-text-muted: #595959; /* Text muted */
  --color-border: #E7E7E7; /* Border */
  --color-action: #FFFFFF; /* Action */
  --color-on-action: #1A1A1A; /* On action */
  --color-link: #006CE4; /* Link */
  --color-positive: #008234; /* Positive */
  --color-negative: #D4111E; /* Negative */
  --color-warning: #FFB700; /* Warning */
  --color-f5f5f5: #F5F5F5; /* 5.3% of the page, as fills */
  --color-000000: #000000; /* 3.6% of the page, as fills */
  --color-003b95: #003B95; /* 1.1% of the page, as fills */
  --font-body: "BlinkMacSystemFont", sans-serif; /* BlinkMacSystemFont */
  --font-display: "Avenir Next", "Jost", sans-serif; /* Avenir Next on the site; Jost renders */
  --type-display: 48px; /* Display, weight 700 */
  --type-display-leading: 62px;
  --type-headline: 24px; /* Headline, weight 700 */
  --type-headline-leading: 32px;
  --type-title: 20px; /* Title, weight 700 */
  --type-title-leading: 28px;
  --type-body-large: 16px; /* Body Large, weight 700 */
  --type-body-large-leading: 24px;
  --type-body-small: 14px; /* Body Small, weight 400 */
  --type-body-small-leading: 20px;
  --type-label: 12px; /* Label, weight 400 */
  --type-label-leading: 18px;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-6: 24px;
  --space-8: 32px;
  --space-9: 36px;
  --space-12: 48px;
  --radius-sm: 4px;
  --radius-md: 8px;
  --radius-xl: 16px;
  --radius-full: 9999px;
}

How this was measured

PikSpec’s scanner read the booking.com home page in Chrome at 1440px wide on 15 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.

Booking.com is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Booking.com.

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