What font does Bear use?
Bear’s website uses Bearsansheadline for headings and Bearsans for body text. Bearsansheadline is not on Google Fonts; the closest free match is Archivo; Bearsans is not on Google Fonts; the closest free match is Figtree.
| Font | Used for | Weights | Free to use? |
|---|---|---|---|
| BearsansCSS name: bearsans | Body | 400, 500, 700 | Licensed. Free match: Figtree |
| BearsansheadlineCSS name: bearsansheadline | Display | 400 | Licensed. Free match: Archivo |
Bear colour palette
Bear’s home page is light (#FFFFFF background, #444444 text) and uses #DD4C4F for its main actions. Its palette: #FFFFFF, #D5D6D9, #F3F5F7, #E4E5E6, #444444, #D9D9D9.
Type scale
Each size the page sets text in, with its weight and line height. Bear’s largest type is 51.2px at weight 400.
| Style | Size | Weight | Line height | Font |
|---|---|---|---|---|
| Display Large | 51.2px | 400 | 56.32px | Bearsansheadline |
| Display Medium | 41.6px | 400 | 45.76px | Bearsansheadline |
| Display Small | 40px | 400 | 27.2px | Bearsans |
| Headline Large | 30.4px | 400 | 33.44px | Bearsansheadline |
| Headline Medium | 28.8px | 700 | 40.32px | Bearsans |
| Headline Small | 24px | 400 | 27.2px | Bearsans |
| Title Large | 22.4px | 400 | 31.36px | Bearsans |
| Title Small | 20px | 400 | 27.2px | Bearsans |
| Body Large | 17.6px | 700 | 25.6px | Bearsans |
Spacing and shape
Spacing sits on a 4px grid: 4px, 8px, 12px, 16px, 20px, 24px, 28px, 32px, 40px, 48px, 64px, 80px.
Corner radii: 3.84px, 4.32px, 4.8px, 8px, 8.64px, 8.8px. 1 shadow level measured.
What makes Bear look like Bear
Almost entirely neutral: 99% of the page is painted in #FFFFFF and #F3F5F7.
#DD4C4F is an accent: 0.2% of the page, used for backgrounds and text and small fills such as buttons. Don't fill large areas with it.
#456AA3 is an accent: 0.1% of the page, used for text only. Don't fill large areas with it.
The largest type (51.2px bearsansheadline) is regular weight, not bold (400).
Bear DESIGN.md for Claude Code, Cursor and Lovable
A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Bear’s design never does.
Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Bear’s product, so use your own name, words and images.
As CSS variables
The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Bear’s name, logo, words and images are theirs.
@import url("https://fonts.googleapis.com/css2?family=Figtree:wght@400;500;700&display=swap");
@import url("https://fonts.googleapis.com/css2?family=Archivo:wght@400&display=swap");
:root {
--color-background: #FFFFFF; /* Background */
--color-surface: #F3F5F7; /* Surface */
--color-text: #444444; /* Text */
--color-text-muted: #888888; /* Text muted */
--color-border: #D9D9D9; /* Border */
--color-action: #DD4C4F; /* Action */
--color-on-action: #000000; /* On action */
--color-positive: #2B6451; /* Positive */
--color-warning: #FCB827; /* Warning */
--color-d5d6d9: #D5D6D9; /* 5.4% of the page, as drawings */
--color-e4e5e6: #E4E5E6; /* 4.1% of the page, as drawings */
--color-e6e7eb: #E6E7EB; /* 1.6% of the page, as drawings */
--color-979797: #979797; /* 1.3% of the page, as drawings */
--color-969696: #969696; /* 0.3% of the page, as drawings */
--font-body: bearsans, "Figtree", sans-serif; /* bearsans on the site; Figtree renders */
--font-display: bearsansheadline, "Archivo", sans-serif; /* bearsansheadline on the site; Archivo renders */
--type-display-large: 51.2px; /* Display Large, weight 400 */
--type-display-large-leading: 56.32px;
--type-display-medium: 41.6px; /* Display Medium, weight 400 */
--type-display-medium-leading: 45.76px;
--type-display-small: 40px; /* Display Small, weight 400 */
--type-display-small-leading: 27.2px;
--type-headline-large: 30.4px; /* Headline Large, weight 400 */
--type-headline-large-leading: 33.44px;
--type-headline-medium: 28.8px; /* Headline Medium, weight 700 */
--type-headline-medium-leading: 40.32px;
--type-headline-small: 24px; /* Headline Small, weight 400 */
--type-headline-small-leading: 27.2px;
--type-title-large: 22.4px; /* Title Large, weight 400 */
--type-title-large-leading: 31.36px;
--type-title-small: 20px; /* Title Small, weight 400 */
--type-title-small-leading: 27.2px;
--type-body-large: 17.6px; /* Body Large, weight 700 */
--type-body-large-leading: 25.6px;
--type-body-small: 16px; /* Body Small, weight 400 */
--type-body-small-leading: 27.2px;
--space-1: 4px;
--space-2: 8px;
--space-3: 12px;
--space-4: 16px;
--space-5: 20px;
--space-6: 24px;
--space-7: 28px;
--space-8: 32px;
--space-10: 40px;
--space-12: 48px;
--space-16: 64px;
--space-20: 80px;
--space-24: 96px;
--space-28: 112px;
--space-40: 160px;
--space-44: 176px;
--space-48: 192px;
--radius-sm: 3.84px;
--radius-md: 4.32px;
--radius-lg: 4.8px;
--radius-xl: 8px;
--radius-2xl: 8.64px;
--radius-3xl: 8.8px;How this was measured
PikSpec’s scanner read the bear.app home page in Chrome at 1440px wide on 15 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.
Bear is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Bear.
Similar light designs: Airbnb · Airtable · Allbirds · Anthropic · Apple · Arc
Questions
What font does Bear use?
Bear’s website uses Bearsansheadline for headings and Bearsans for body text. Bearsansheadline is not on Google Fonts; the closest free match is Archivo; Bearsans is not on Google Fonts; the closest free match is Figtree.
What are Bear’s brand colors?
Bear’s home page is light (#FFFFFF background, #444444 text) and uses #DD4C4F for its main actions. Its palette: #FFFFFF, #D5D6D9, #F3F5F7, #E4E5E6, #444444, #D9D9D9.
Is there a DESIGN.md for Bear?
Yes: download it from this page (/design-systems/bear/DESIGN.md). It is measured from bear.app with PikSpec, with licensed fonts replaced by free matches, and works with Claude Code, Cursor, Codex, Lovable and v0.
How can I build a website in Bear’s style?
Use the values on this page as design tokens, swap any licensed font for its free match, and use your own name, words and images. PikSpec’s Build with AI turns a capture like this into a prompt and starter project for Lovable, Claude, v0, Cursor or Claude Code.
Is this Bear’s official design system?
No. It is measured from the rendered bear.app home page on 15 October 2026 and is not affiliated with or endorsed by Bear. Names and roles are inferred; the values are what the page displayed.
Contact PikSpec
Email support@pikspec.com for support, privacy requests or content reports.