Wix design system

What font does Wix use?

Wix’s website uses Wix Madefor Display V2 for headings and body text. Wix Madefor Display V2 is not on Google Fonts; the closest free match is Archivo.

Wix colour palette

Wix’s home page is light (#FFFFFF background, #000000 text) and uses #000000 for its main actions. Its palette: #FFFFFF, #000000, #9FEAFF, #F0F0F0, #D2E4C7, #C9C9C9.

• #FFFFFF
  88.1% · backgrounds
• #000000
  4.3% · text
• #9FEAFF
  3.6% · backgrounds
• #F0F0F0
  2.2% · backgrounds
• #D2E4C7
  1.3% · backgrounds
• #C9C9C9
  0.2% · text
• #2F2F30
  0.1% · text
• #514B3D
  0.1% · text
• #272834
  0.1% · text
• #C6C6C6
  hairlines and grid lines

Type scale

Each size the page sets text in, with its weight and line height. Wix’s largest type is 97.5px at weight 400.

Spacing and shape

Spacing steps the page leans on: 4px, 6px, 8px, 12px, 15px, 18px, 20px, 32px, 36px, 40px, 48px, 56px.

Corner radii: 3px, 6.00005px, 7.49995px, 8px, 8.64px, 10px, pill. 7 shadow levels measured.

What makes Wix look like Wix

Almost entirely neutral: 96% of the page is painted in #FFFFFF and #F0F0F0.

#9FEAFF is an accent: 3.6% of the page, as small fills such as buttons and badges. Keep it to small areas.

#1E56C3 is an accent: under 0.1% of the page, used for text only. Don't fill large areas with it.

The largest type (97.5px wix-madefor-display-v2) is regular weight, not bold (400), tracked to -0.02em.

Wix DESIGN.md for Claude Code, Cursor and Lovable

A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Wix’s design never does.

Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Wix’s product, so use your own name, words and images.

Download Wix DESIGN.md · View it as text

As CSS variables

The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Wix’s name, logo, words and images are theirs.

@import url("https://fonts.googleapis.com/css2?family=Archivo:wght@400;500&display=swap");
@import url("https://fonts.googleapis.com/css2?family=Figtree:wght@400;500&display=swap");

:root {
  --color-background: #FFFFFF; /* Background */
  --color-surface: #EAEAEA; /* Surface */
  --color-text: #000000; /* Text */
  --color-text-muted: #514B3D; /* Text muted */
  --color-border: #EAEAEA; /* Border */
  --color-action: #000000; /* Action */
  --color-on-action: #FFFFFF; /* On action */
  --color-link: #1A6AFF; /* Link */
  --color-positive: #9FEAFF; /* Positive */
  --color-f0f0f0: #F0F0F0; /* 2.2% of the page, as fills */
  --color-d2e4c7: #D2E4C7; /* 1.3% of the page, as fills */
  --font-body: "wix-madefor-display-v2", "Archivo", sans-serif; /* wix-madefor-display-v2 on the site; Archivo renders */
  --font-interface: "wix-madefor-text-v2", "Figtree", sans-serif; /* wix-madefor-text-v2 on the site; Figtree renders */
  --type-display-1: 97.5px; /* Display 1, weight 400 */
  --type-display-1-leading: 97.5px;
  --type-display-1-tracking: -0.02em;
  --type-display-2: 82.5px; /* Display 2, weight 400 */
  --type-display-2-leading: 99.0001px;
  --type-display-2-tracking: -0.02em;
  --type-display-3: 72px; /* Display 3, weight 400 */
  --type-display-3-leading: 72px;
  --type-display-4: 54px; /* Display 4, weight 400 */
  --type-display-4-leading: 59.4px;
  --type-display-4-tracking: -0.02em;
  --type-display-5: 48px; /* Display 5, weight 400 */
  --type-display-5-leading: 54.7199px;
  --type-display-5-tracking: -0.02em;
  --type-headline: 30px; /* Headline, weight 500 */
  --type-headline-leading: 30px;
  --type-headline-tracking: -0.02em;
  --type-title-1: 21px; /* Title 1, weight 500 */
  --type-title-1-leading: 23.9399px;
  --type-title-1-tracking: -0.01em;
  --type-title-2: 20px; /* Title 2, weight 400 */
  --type-title-2-leading: normal;
  --type-title-3: 18.72px; /* Title 3, weight 500 */
  --type-title-3-leading: 21.528px;
  --type-title-4: 18px; /* Title 4, weight 400 */
  --type-title-4-leading: 23.4px;
  --type-body-large: 16.2px; /* Body Large, weight 500 */
  --type-body-large-leading: 21.06px;
  --type-body-medium: 16px; /* Body Medium, weight 400 */
  --type-body-medium-leading: 20.8px;
  --type-body-small: 14px; /* Body Small, weight 400 */
  --type-body-small-leading: 24px;
  --type-label-large: 12px; /* Label Large, weight 400 */
  --type-label-large-leading: 15px;
  --type-label-small: 7.5px; /* Label Small, weight 400 */
  --type-label-small-leading: 11.9999px;
  --space-4: 4px;
  --space-8: 8px;
  --space-12: 12px;
  --space-20: 20px;
  --space-32: 32px;
  --space-36: 36px;
  --space-40: 40px;
  --space-48: 48px;
  --space-56: 56px;
  --space-60: 60px;

How this was measured

PikSpec’s scanner read the wix.com home page in Chrome at 1440px wide on 15 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.

Wix is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Wix.

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