Allbirds design system

What font does Allbirds use?

Allbirds’s website uses Geograph for headings and body text. Geograph is not on Google Fonts; the closest free match is Figtree.

Allbirds colour palette

Allbirds’s home page is light (#FFFFFF background, #000000 text) and uses #212121 for its main actions. Its palette: #ECE9E2, #FFFFFF, #212121, #000000, #101828, #737373.

• #ECE9E2
  65.5% · backgrounds
• #FFFFFF
  22.5% · backgrounds
• #212121
  10.9% · backgrounds
• #000000
  0.9% · text
• #101828
  0.1% · text
• #737373
  hairlines and grid lines
• #E0E2DC
  Surface
• #242729
  Text muted

Type scale

Each size the page sets text in, with its weight and line height. Allbirds’s largest type is 40px at weight 400.

Spacing and shape

Spacing sits on a 4px grid: 4px, 8px, 12px, 16px, 20px, 24px, 28px, 32px, 36px, 40px, 44px, 56px.

Corner radii: 4px, 6px, 8px, 12px, 16px, 20px, pill. 5 shadow levels measured.

What makes Allbirds look like Allbirds

Almost entirely neutral: 100% of the page is painted in #ECE9E2 and #FFFFFF.

The largest type (40px Self Modern) is regular weight, not bold (400).

Very airy: text covers 5% of the page. Sections sit about 40px apart.

Allbirds DESIGN.md for Claude Code, Cursor and Lovable

A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Allbirds’s design never does.

Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Allbirds’s product, so use your own name, words and images.

Download Allbirds DESIGN.md · View it as text

As CSS variables

The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Allbirds’s name, logo, words and images are theirs.

@import url("https://fonts.googleapis.com/css2?family=Figtree:wght@400;500;700;900&display=swap");
@import url("https://fonts.googleapis.com/css2?family=JetBrains+Mono:wght@400;500&display=swap");

:root {
  --color-background: #FFFFFF; /* Background */
  --color-surface: #E0E2DC; /* Surface */
  --color-text: #000000; /* Text */
  --color-text-muted: #242729; /* Text muted */
  --color-border: #E0E2DC; /* Border */
  --color-action: #212121; /* Action */
  --color-on-action: #FFFFFF; /* On action */
  --color-ece9e2: #ECE9E2; /* 65.5% of the page, as fills */
  --font-body: "Geograph", "Figtree", sans-serif; /* Geograph on the site; Figtree renders */
  --font-code: "Akkurat Mono", "JetBrains Mono", monospace; /* Akkurat Mono on the site; JetBrains Mono renders */
  --font-interface: "Self Modern", "Figtree", sans-serif; /* Self Modern on the site; Figtree renders */
  --type-display: 40px; /* Display, weight 400 */
  --type-display-leading: 60px;
  --type-headline: 24px; /* Headline, weight 400 */
  --type-headline-leading: 32px;
  --type-headline-tracking: 0.025em;
  --type-body-large: 16px; /* Body Large, weight 400 */
  --type-body-large-leading: 22px;
  --type-body-small: 14px; /* Body Small, weight 400 */
  --type-body-small-leading: 21px;
  --type-label: 12px; /* Label, weight 400 */
  --type-label-leading: 16px;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 20px;
  --space-6: 24px;
  --space-7: 28px;
  --space-8: 32px;
  --space-9: 36px;
  --space-10: 40px;
  --space-11: 44px;
  --space-14: 56px;
  --space-16: 64px;
  --space-20: 80px;
  --space-28: 112px;
  --space-31: 124px;
  --space-42: 168px;
  --radius-sm: 4px;
  --radius-md: 6px;
  --radius-lg: 8px;
  --radius-xl: 12px;
  --radius-2xl: 16px;
  --radius-3xl: 20px;
  --radius-full: 9999px;
  --radius-24: 24px; /* component radius */
}

How this was measured

PikSpec’s scanner read the allbirds.com home page in Chrome at 1440px wide on 15 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.

Allbirds is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Allbirds.

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