What font does Aesop use?
Aesop’s website uses Suisse Intl for headings and body text. Suisse Intl is not on Google Fonts; the closest free match is Inter Tight.
| Font | Used for | Weights | Free to use? |
|---|---|---|---|
| Suisse IntlCSS name: SuisseIntl | Body | 300, 400, 600, 700 | Licensed. Free match: Inter Tight |
| Suisse Intl MediumCSS name: SuisseIntl-Medium | Interface | 400, 700 | Licensed. Free match: Inter Tight |
Aesop colour palette
Aesop’s home page is dark (#333333 background, #FFFEF2 text). Its palette: #FFFEF2, #333333, #252525, #F6F5E8, #666666, #FFFFFF.
Type scale
Each size the page sets text in, with its weight and line height. Aesop’s largest type is 36px at weight 400.
| Style | Size | Weight | Line height | Font |
|---|---|---|---|---|
| Display | 36px | 400 | 50.4px | Suisse Intl |
| Headline Large | 31px | 400 | 41.23px | Zapf Humanist |
| Headline Small | 24px | 400 | 31.2px | Suisse Intl |
| Title | 18px | 700 | 27px | Suisse Intl |
| Body Large | 16px | 400 | 24px | Suisse Intl |
| Body Small | 14px | 400 | 22.4px | Suisse Intl |
| Label Large | 12px | 400 | 19.2px | Suisse Intl |
| Label Small | 11px | 400 | 13.2px | Suisse Intl |
Spacing and shape
Spacing steps the page leans on: 4px, 8px, 12px, 16px, 20px, 24px, 28px, 32px, 40px, 48px, 60px, 80px.
Corner radii: 1.6px, 2px, 3px, 12px, 17px, 20px. 4 shadow levels measured.
What makes Aesop look like Aesop
Almost entirely neutral: 99% of the page is painted in #FFFEF2 and #333333.
#945C26 is an accent: under 0.1% of the page, used for text only. Don't fill large areas with it.
The largest type (36px SuisseIntl) is regular weight, not bold (400).
Open: text covers 6% of the page.
Aesop DESIGN.md for Claude Code, Cursor and Lovable
A DESIGN.md is the brief an AI coding tool reads before it writes UI. This one carries everything on this page as rules a model follows: the allowed colours and what each is for, the fonts with free stand-ins, the type scale, spacing, corners, and the things Aesop’s design never does.
Put it in your project root and ask your tool to follow it: “Read DESIGN.md and build [your product] in this design language.” It describes a style, not Aesop’s product, so use your own name, words and images.
As CSS variables
The measured values as CSS custom properties, with free fonts standing in for licensed ones. Use them to learn from or to start a project in a similar style; Aesop’s name, logo, words and images are theirs.
@import url("https://fonts.googleapis.com/css2?family=Inter+Tight:wght@300;400;600;700&display=swap");
:root {
--color-background: #333333; /* Background */
--color-surface: #252525; /* Surface */
--color-text: #FFFEF2; /* Text */
--color-border: #252525; /* Border */
--color-action: #333333; /* Action */
--color-on-action: #FFFFFF; /* On action */
--color-positive: #006680; /* Positive */
--color-warning: #945C26; /* Warning */
--color-f6f5e8: #F6F5E8; /* 4.7% of the page, as fills */
--font-body: "SuisseIntl", "Inter Tight", sans-serif; /* SuisseIntl on the site; Inter Tight renders */
--font-interface: "SuisseIntl-Medium", "Inter Tight", sans-serif; /* SuisseIntl-Medium on the site; Inter Tight renders */
--type-display: 36px; /* Display, weight 400 */
--type-display-leading: 50.4px;
--type-headline-large: 31px; /* Headline Large, weight 400 */
--type-headline-large-leading: 41.23px;
--type-headline-small: 24px; /* Headline Small, weight 400 */
--type-headline-small-leading: 31.2px;
--type-title: 18px; /* Title, weight 700 */
--type-title-leading: 27px;
--type-body-large: 16px; /* Body Large, weight 400 */
--type-body-large-leading: 24px;
--type-body-small: 14px; /* Body Small, weight 400 */
--type-body-small-leading: 22.4px;
--type-label-large: 12px; /* Label Large, weight 400 */
--type-label-large-leading: 19.2px;
--type-label-small: 11px; /* Label Small, weight 400 */
--type-label-small-leading: 13.2px;
--space-4: 4px;
--space-8: 8px;
--space-12: 12px;
--space-16: 16px;
--space-20: 20px;
--space-24: 24px;
--space-28: 28px;
--space-32: 32px;
--space-40: 40px;
--space-48: 48px;
--space-60: 60px;
--space-80: 80px;
--space-100: 100px;
--space-120: 120px;
--space-180: 180px;
--radius-xs: 1.6px;
--radius-sm: 2px;
--radius-md: 3px;
--radius-lg: 12px;
--radius-2xl: 17px;
--radius-3xl: 20px;
}How this was measured
PikSpec’s scanner read the aesop.com home page in Chrome at 1440px wide on 15 October 2026: the computed styles of its elements, the fonts that rendered and how much of the page each colour covers. Websites change; capture the page yourself with PikSpec for today’s values, any page, and exports in five formats.
Aesop is a trademark of its owner. This page is an independent measurement and is not affiliated with or endorsed by Aesop.
Similar dark designs: Bolt · Descript · DigitalOcean · Discord · Framer · GitHub
Questions
What font does Aesop use?
Aesop’s website uses Suisse Intl for headings and body text. Suisse Intl is not on Google Fonts; the closest free match is Inter Tight.
What are Aesop’s brand colors?
Aesop’s home page is dark (#333333 background, #FFFEF2 text). Its palette: #FFFEF2, #333333, #252525, #F6F5E8, #666666, #FFFFFF.
Is there a DESIGN.md for Aesop?
Yes: download it from this page (/design-systems/aesop/DESIGN.md). It is measured from aesop.com with PikSpec, with licensed fonts replaced by free matches, and works with Claude Code, Cursor, Codex, Lovable and v0.
How can I build a website in Aesop’s style?
Use the values on this page as design tokens, swap any licensed font for its free match, and use your own name, words and images. PikSpec’s Build with AI turns a capture like this into a prompt and starter project for Lovable, Claude, v0, Cursor or Claude Code.
Is this Aesop’s official design system?
No. It is measured from the rendered aesop.com home page on 15 October 2026 and is not affiliated with or endorsed by Aesop. Names and roles are inferred; the values are what the page displayed.
Contact PikSpec
Email support@pikspec.com for support, privacy requests or content reports.